Trademark Services for Effective Brand Protection
Your brand sets you apart and builds your customer loyalty. It's comprised of your most valuable assets that help generate consistent business. Protecting these crucial assets should be every business owner's top priority to protect their reputation and drive growth.
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At in|flow, we understand that protecting your and growing your brand is a priority. So, we happily offer a variety of flat fee services designed to help equip you with the necessary defenses and opportunities. We can register your logos and names as trademarks, or even copyright your creative works.
Trademark Service Options:
Why Trademark Registration Matters
If you’re interested in trademark registration, it’s clear that you either are about to start a new business and want to secure your assets before you launch, or have spent years already building goodwill towards your brand. In both scenarios, protecting the money you’ve already invested, or are about to invest is clearly of importance. Understanding trademark law helps you better avoid unnecessary disputes regarding trademark infringement, and more importantly - avoiding expensive rebranding procedures down the road!
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Specifically, a United States Patent & Trademark Office (USPTO) registration offers the following express benefits:
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Establish National Legal Rights: Registering your trademark grants you exclusive rights to use your unique name, slogan, or design, and prevent unauthorized use nationwide. But wait, there’s more! USPTO examining attorneys will prevent third-parties from registering confusingly similar marks as well, automatically deterring others from launching competing products or services under the same or similar mark as yours!
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Enhance Brand Recognition: A registered trademark helps build your brand's reputation and trust among consumers.
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Legal Protection: In the event of infringement, having a registered trademark gives you the legal standing to pursue action against violators easily as opposed to when you don’t have a USPTO registration.
Trademark Registration FAQ
How much does trademark registration cost?
​Classic lawyer answer here: it depends. Let’s start with the basic filing expenses. The base fee for filing a trademark application is $350 per trademark, per class of goods/services the mark will apply to. For example, if you're registering your business name to cover both your consulting services and your online courses you sell, you’ll want to make sure your trademark applies to both Class 035 (to cover your consulting services) and Class 041 (to cover your educational course content). Right off the bat, you’re looking at $700 in initial filing fees.
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From there, it depends on who you’re paying to file your trademark applications, and what the fee is covering. There’s a LOT of variation in service here, and the range in filing services is large. You can pay a simple document preparation service at around $99 to file your application, but we HIGHLY recommend you avoid those. Whenever choosing who to file your trademark applications, consider the following:
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Are they conducting a comprehensive clearance search and providing me with a detailed analysis & opinion report of my mark’s likelihood of successful registration?
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Are they lawyers, and are they filing my application as the attorney of record?
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Does the fee I pay cover office actions? If so, does it cover ALL office actions? Or just procedural ones?
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Does this cover services for siling statement of use filings or requests for extensions of time to respond to a notice of allowance? (these apply to applications filed on an “intent to use” basis).
At inflow, we charge $2,000 per mark pursuant to our Brand Buildout Package, which covers all the above described services.
Can’t I do trademark registration myself?
Technically, yes, you can handle trademark registration yourself, but be warned—it's full of complicated steps and tricky legal nuances. Even a small mistake can lead to costly delays, rejection, or fast tracking yourself to receiving a cease & desist letter for trademark infringement :O Our team of lawyers make sure every detail is covered, saving you from the risks and headaches. Reach out for a consultation today, and let us help you secure your trademark efficiently.
How long does the trademark registration process take?
The process can take anywhere from 12 to 18 months (sometimes longer if there are objections or issues). Each stage of the process—such as examination, publication, and potential oppositions—can add time. With professional help, we can identify potential roadblocks early and help speed things along. If you engage inflow to help register your trademarks, we’ll use our expertise to minimize delays and expedite the application process.
What is the difference between a trademark and a copyright?
A trademark protects elements of your brand - aka your “brand identifiers,” like names, nicknames, logos, taglines or slogans, giving you exclusive rights to use them in your industry. Copyright, on the other hand, protects creative works—think books, artwork, or music. If you’re unsure which one suits your needs, our consultation can help clarify the best path for your unique situation.
What types of works can be protected by copyright?
Copyright covers original creative works, including books, music, movies, videos, artwork, and even course content. It’s ideal for protecting the unique content you create. If you're not sure whether your work qualifies, book a consultation with us—our experts will make it clear and help you take the right steps to protect your intellectual property.
