BRAND WATCH:
24/7 Trademark Monitoring & Enforcement
You worked hard to secure your trademark—but did you know that failing to enforce it could weaken your rights?
If third parties start using your trademark (or something confusingly similar) and you don’t take action, you risk losing your exclusive rights. That’s exactly how Taco John’s lost its “Taco Tuesday” trademark—they didn’t enforce it aggressively enough.
With our Trademark Monitoring & Maintenance Program, you’ll have a team of legal professionals watching your back—tracking infringement, taking action, and keeping your trademark in top shape.
Want to learn about how we can help protect your valuable business assets?
Why Trademark Monitoring Matters
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Trademark enforcement is 100% your responsibility—if you don’t protect it, you risk weakening your trademark rights, and even potentially losing your trademark altogether (this is known as genericide).
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Reactive enforcement can cost you thousands in lost business, brand confusion, reputation management and last minute sending of cease and desists.
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We make it easy—for one flat rate, we monitor, track, and take action so you don’t have to worry
What's Included in BRAND WATCH?
24/7 Trademark Monitoring:
We enter your trademark into our advanced monitoring system, which continuously scans USPTO filings, so we catch similar marks before they register!
Cease & Desist Letter Drafting & Enforcement:
If someone is infringing on your trademark, we take immediate action:
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Cease & Desist Letters sent to infringers (Normally $1000 per letter—included with Brand Watch)
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Takedown Requests to remove infringing content from social media & websites!
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Trademark Opposition Filings: If a confusingly similar mark is seeking registration, we’ll step in. We’ll prepare and submit “Letters of Opposition” to the USPTO to ensure they are flagged for being confusingly similar to your registered trademark .
Trademark Renewal and Renewal Tracking:
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Track all USPTO maintenance deadlines
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Complete renewal filings for you (Normally $500 per class per TM—included with membership in Brand Watch)
Pricing: $1,000 per Trademark per Year
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No surprise legal fees; all enforcement actions included.
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Savings up to thousands of dollars compared to enforcing your trademark in ala carte enforcement services.
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One yearly flat fee, total protection and support.
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COMPARE THE COSTS:
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A single Cease and Desist Letter: $1,000
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A single Cease and Desist Response: $1,000
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A single USPTO maintenance service: $500 per class per trademark
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Trademark Monitoring & Enforcement FAQ
Why is enforcement of my trademark so important?
A trademark’s “power” is based on distinctiveness. A strong trademark is one that stands out from the competition. Once third parties start using a similar trademark as yours, well then, your trademark’s strength starts to weaken. Evidence of third party use is often used as a way to prove a mark is relatively weak. Having a weak trademark makes it harder to enforce your rights on others when you eventually choose to. If there is overwhelming use of your trademark to the point where people use your trademark as a substitute or shorthand for a particular good or service, well you can lose your trademark rights completely! This phenomenon is known as genericide. This is how Jacuzzi and Xerox lost their trademarks!
What happens if I find someone using my trademark?
We’ll be monitoring the USPTO database, but if you find an infringer yourself, you can share that with us and we’ll immediately take action by sending a cease & desist letter and, if necessary, filing a DMCA takedown request to remove infringing content from social media or websites.
Does this service cover USPTO renewal fees?
Our program tracks your deadlines and handles the renewal process. The USPTO’s official filing fees are not included in the $1,000 membership fee. With your prior approval of the filing expenses, we’ll then ensure the paperwork is completed correctly and on time.
Can I cancel anytime?
Yes! Our service is billed annually. If you decide not to renew, your coverage will end after your 12-month term. The only thing is we ask for at least 30 days notice prior to your next billing date to cancel!
